![]() ![]() Specifically, the second half of the book has 50 (a good number!) pieces of practical advice to help you initiate, plan, and execute a productive program for marketing to age. The book also explains why a lot of the marketing to the older demographic is so embarrassingly ineffective, and how you can avoid that. Living in the Age of Aging does a masterful job of making the business case for marketing to the aging population, not just in the US but internationally. That brings to mind the bank robber Willie Sutton’s answer to the question of why he robbed banks: “Because that’s where the money is.” They control 70% of the country’s disposable income, and will soon represent 50% of the US adult population. In the game, the ball will keep rolling forward, there will be unknown obstacles in front of us, we need to control the ball to get the tunnel Just dodge the obstacles by dodging the diamonds in the middle. His first was “The Old Rush – Marketing for Gold in the Age of Aging.” It’s amazing why so many companies don’t market to the aging population more than they do.Īs outlined in the book, Baby Boomers, a generation of US consumers born between the years 19, total 76 million. Play Tunnel Rush to dodge barriers using just your wits and your keyboard. This book is the second volume in Peter Hubbell’s Age of Aging series. He is also the author of "The Old Rush: Marketing for Gold in the Age of Aging" which is a primer for marketers who want to understand the impact of aging on the Baby Boom generation.Īnd he grew up on a dairy farm and is now an ad man in New York City. In this role, Peter has become one of the pre-eminent marketing communications experts in the global aging space and is a much-sought-after speaker on Boomers and aging. Peter Hubbell is the Founder and CEO of BoomAgers, an advertising agency dedicated to understanding aging consumers.
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